Aliens vs. Monsters in 3D at the Super Bowl
Posted by dominie in Films, News on January 6th, 2009
Monsters vs. Aliens will battle it out against other commercials slotted to play during the Super Bowl XLIII. DreamWorks Animation has purchased a 90-second spot in 3-D and will be giving away 150 million pairs of 3-D glasses for viewers to enjoy the spring promotion.
According to Variety, a generic ad at 30 seconds of airtime during the Super Bowl runs approximately $3 million. Topper Jeffrey Katzenberg said the ad, including the giveaway of 150 million pairs of glasses, “involves tens of millions of dollars.” He calls it “perhaps the biggest media-advertising event in history.”
NBC, which is airing Super Bowl XLIII on Feb. 1, plugged the supersized trailer during its Saturday broadcast of the wildcard playoff game between the Indianapolis Colts and the San Diego Chargers. Don’t forget to pick up your glasses! Check out your local retail locations as the glasses will be attached to Pepsi/SoBe Life displays at 28,000 retail locations.
