Book trailers are an interesting recent development in marketing. The very concept doesn’t make a whole lot of sense at first, seeing as books don’t actually have visual scenes to make a trailer out of, but done properly, they can be pretty effective tools for creating buzz around a new novel. And sometimes, they can be pretty cool. The trailer for Stephen King’s new book, Under The Dome, falls squarely into the “cool” category. The novel follows the inhabitants of a small town that is trapped in a huge, clear dome by unknown forces.
Some say King’s best years are behind him; I disagree. That’s not to say I enjoy every last one of his books – hell, the man’s written so many, there’s no way they could all be great. But when he’s on, he’s one of the best writers in modern horror (and sometimes science fiction). To me, it seems that he’s at his best when he gives himself room to breathe, page-wise. The Stand is brilliant; so is It. Both are over 1000 pages. The Dark Tower series, his masterpiece, unfolds over the course of seven increasingly long books. Under The Dome will be 1088 pages long; hopefully, that means we can expect the epic storytelling and surprisingly personal character development the author, at his best, is capable of.
Check out the trailer below; it’s short, but it got me kinda pumped for this book.
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